Who is karla otto

Does social media make her job easier or harder? Traditional media — and their authoritative power — have changed beyond recognition, and the pulse is no longer a matter of a few star editors, but the product of multiple streams of opinions and styles that are evolving at a mind-numbing speed. A post shared by Karla Otto karlaotto. It was this growing complexity, as well as the increasingly globalised nature of the industry, that led Otto to last year join forces with K2, an experiential marketing and events agency co-founded by French entrepreneur Isabelle Chouvet in that has proven particularly adept at understanding the Asian market.

By joining forces under a new umbrella entity called The Independents, Karla Otto and K2 are able to offer a truly holistic and global offering to their clients. To this effect, The Independents announced last week that it had entered into a strategic partnership with Dubai luxury communications and events company, The Qode, to further extend its global network and leverage on local expertise.

Chouvet says that this tie-up should definitely be taken as a sign of the emirate's growing stature in the global luxury industry. Courtesy The Qode. The media are very different in each region and require a different approach.

Timelines and deadlines are very different in this region than in Europe, for example. Furthermore, we offer clients insights into the nuances of each country within the GCC, which can sometimes have significant differences," says Fakoussa.

The showroom in the The Qode offices in D3. Just as the fashion, luxury, PR and events industries are changing around the world, so too in the Middle East, where the prolific uptake of digital platforms, along with the growing prominence of bloggers and influencers, have added a new sense of immediacy to the way that information is disseminated.

Otto maintains that influencers will be a permanent fixture in the media landscape, but suggests that there may be some kind of market correction on the cards. Whatever the future holds, Otto, flanked by her growing band of global collaborators, will be ready for it. Surround yourself with the best people. Think global. Read more:. Who wore what to the Governors Awards: 27 red carpet looks.

Global PR maven Karla Otto on building her empire and her new partnership with The Qode 'The communications industry is now fundamentally more complex than it has ever been,' she says. Selina Denman. Yes, with Elio Fiorucci, whose label was one of the most with it at the time.

He asked me to look after his press relations, which I did until he sold his share in the company. Then, I went into consulting, primarily for Italian brands that had trouble understanding the Japanese market. I subsequently set up my own agency in Milan in What was the transition from modelling to press relations like? In those days, fashion was a niche business.

Which I did. Plus I spoke several languages and had experience of working abroad. It was actually quite easy. To what extent has your job changed over the last 34 years? The biggest difference is how quickly we have to work now: with the advent of the Internet, everything has to be done right away, and Instagram has ratcheted up the pace even more. Apart from that, the work in itself is the same: devising strategies to promote designers who need to be given the right advice so they can make the best possible choices.

Why did you start working with leading lifestyle and beauty brands? At the same time, fashion is moving closer to art and design. A lot of sectors are looking to target the same clientele as fashion.

The motivation is always there, it depends on your personality. I find many of the designers we represent hugely exciting, such as Simone Rocha, J. Anderson for Loewe, Craig Green, and Erdem. Or someone like Demna Gvasalia!